Privacy Policy

By using our Site, you consent to the data practices described in this policy. If you do not agree, please do not access or use our Site.

1. THE DATA WE COLLECT

We collect information that helps us deliver a seamless, secure, and culturally-connected experience—from checkout to your doorstep.

• Information You Provide Directly: This includes data you give us when you create a 6PM Account, make a purchase, or contact our team. Examples: your name, shipping/billing address, email address, phone number, payment information (processed securely by our gateways), and your communication preferences.
• Transaction & Order Data: Details of the products you purchase (like that 6PM RECORDS X YUNG HURN collab or 6PM X TRUE RELIGION piece), order history, payment method (Visa, MasterCard, JCB, PayPal), and shipping/tracking information.
• Automatically Collected Information: When you browse, we collect data via cookies and similar tech: IP address, browser type, device info, pages viewed, time spent, and how you navigate through COLLECTIONS, ARCHIVE, or BLACK WEEK 24 sales.
• Account & Profile Data: If you create an account, we store your login details, saved addresses, wishlists, and order tracking history to sync you with our rhythm.

2. HOW WE USE YOUR DATA

Your data fuels our mission to bridge high-concept streetwear with daily comfort for our global community.

• To Process & Fulfill Your Orders: To complete transactions, send confirmations, ship your HOODIES or CREWNECKS, handle returns, and provide customer support.
• To Communicate & Connect: To send order updates, respond to your inquiries at [email protected], and (with your consent) inform you about new drops, collabs like 6PM X VERTABRAE or 6PM X COD, and exclusive events.
• To Improve the Culture & Site: To analyze trends, monitor Site performance, and understand how our community interacts with 6PM SPORTS or the A/W22 COZY DROP—ensuring a smoother, more intentional experience.
• For Security & Trust: To protect against fraud, unauthorized transactions, and to maintain the security of your data and our Site, operating from our Oakland hub to you.
• For Legal & Compliance: To comply with applicable laws, regulations, and legal requests.

3. DATA SHARING & DISCLOSURE

We value your trust and do not sell your personal data. We only share it under these clear circumstances:

• Service Providers: Trusted third parties who perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), shipping carriers, IT infrastructure, and email delivery. They are contractually bound to protect your data.
• Legal Obligations: If required by law, subpoena, or legal process, we may disclose information to protect our rights, safety, or property, or that of our community.
• Business Transfers: In the event of a merger, sale, or transfer of assets, your information may be transferred as part of that transaction, with notice provided.
• With Your Consent: We may share information for specific purposes with your explicit permission.

4. DATA STORAGE & SECURITY

YOUR SECURITY, OUR STANDARD. We protect your information with the same seriousness we apply to our designs.

• Encryption & Gateways: All transactions are protected with industry-standard encryption (SSL) and processed through secure, trusted payment gateways. Your full payment details are not stored on our servers.
• Data Retention: We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
• International Transfers: As a global brand, your data may be processed and stored in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.
• No Guarantees: While we implement robust measures, no online transmission or storage is 100% secure. We strive to protect your data but cannot guarantee absolute security.

5. YOUR RIGHTS & CHOICES

You have control over your personal data, reflecting the autonomy of our community.

• Access & Correction: You can access and update your account information (name, address, email) by logging into your 6PM Account.
• Marketing Communications: You can opt-out of promotional emails by clicking the “unsubscribe” link at the bottom of any marketing email. Account-related transactional messages will still be sent.
• Data Deletion: You may request deletion of your personal data by contacting us, subject to legal and operational retention requirements.
• Do Not Track: Our Site does not currently respond to “Do Not Track” browser signals.
• Account Closure: You can request to close your 6PM Account by contacting us.

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tech to enhance your browsing, remember your preferences, and understand Site traffic—much like remembering your size for the next drop.

• What They Are: Small data files placed on your device to collect standard internet log information.
• How We Use Them: To keep items in your cart during a session, remember your login (if you choose), analyze Site traffic to drops like 6PM VS NFL, and personalize your experience.
• Your Control: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when they are being sent. Note that disabling cookies may affect the functionality of our Site (e.g., Guest Checkout may not function smoothly).

7. CHILDREN’S PRIVACY

Our Site and products are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with data, please contact us, and we will take steps to delete such information.

8. CHANGES TO THIS POLICY

The culture evolves, and so might this policy. We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page when you return for the next drop.