Where street culture meets everyday comfort. Born from the energy of collaboration, built for the rhythm of daily life.
FOR THE CULTURE, FOR THE EVERYDAY
At Simple Daily Wear Store, we speak the language of modern streetwear enthusiasts. Our audience isn’t defined by age, but by attitude—they’re the trendsetters, the collaborators, the sports fans, and the music lovers. They crave apparel that transitions seamlessly from a casual day out to a curated event, valuing both bold statements and all-day comfort.
We saw a gap between high-concept streetwear and genuine daily usability. Our mission is to bridge that gap.
Our core is the 6PM+ philosophy: premium, versatile basics that form the foundation of any great wardrobe. From there, we expand into the stories you want to tell—through limited collaborations, seasonal drops, and collections that capture specific moments in culture.
MORE THAN CLOTHING: WEARABLE COLLABORATIONS
Our menu tells our story. It’s a map of our creative universe. 6PM RECORDS X YUNG HURN, 6PM X TRUE RELIGION, 6PM X VERTABRAE—these aren’t just product lines; they are cross-pollinations of style, music, and art. We partner with voices that resonate with our community, translating their energy into wearable form.
Simultaneously, 6PM SPORTS and 6PM VS NFL tap into the unifying power of sport, while A/W24 DROP and SUMMER DROP ensure your style evolves with the seasons. The ARCHIVE preserves our iconic pieces, offering a second chance at timeless designs.
OUR UNBEATABLE VALUE
We solve the core pain points of our community:
Premium Quality, Not Premium Price
Our snap sales and direct-to-community model deliver “All-Day Comfort” and “Premium Quality” at accessible prices. You get standout style without the luxury markup.
Curated, Not Overwhelming
From Hoodies and Crewnecks to limited-edition Collaborations, every piece is intentionally selected. We filter the noise, so you find your signature look faster.
Global Style, Delivered
Based in Oakland but made for the global streetwear scene, we ship worldwide. Our designs are a dialogue, and we invite everyone to join the conversation.
OUR FOUNDATION
Operating from 3304 Brown Street, Oakland, we are rooted in a city known for its cultural innovation and grit. Every design, from a classic 6PM+ T-SHIRT to a collaborative football jersey, carries this spirit of authentic self-expression.
We are more than a store; we are a platform for daily wear that doesn’t compromise on culture, comfort, or creativity.
JOIN THE DROP
Explore our collections, discover your next favorite piece, and define your daily wear. The next collaboration, the next season, the next essential—it all starts here.
EXPLORE THE COLLECTION